

Ryan Morris
Senior Director
Channel Intellegence
A nationally recognized sales trainer and business management speaker, Ryan Morris has
more than 15 years experience in marketing, sales, and management in the technology industry - specifically focused on
building successful multi-tier channel programs and solutions. Most recently, through the unparalleled research
capabilities and industry access of Everything Channel, Ryan has worked to identify and implement best practices for
business development, marketing, and sales for vendors, distributors, and solution providers. With IPED, Ryan has worked
with leading vendors to design the "channel of the future" and develop go-to-market strategies that can thrive in new
market conditions. Through research, thought leadership, and executive consulting engagements, Ryan has helped to shape
the core channel strategies of the most influential businesses in the channel - as well as emerging alternative vendors.
Ryan has been a leading voice on best practices for translating channel strategy into actual sales results through
effective implementation and execution, and has designed and delivered widely adopted principles for engaging product
management, sales teams, and other resources to align with channel strategies. He is uniquely able to connect with the
interests of various vendor functions to gain commitment around the critical role of sales channels. Through IPED, Ryan
provides public speaking, custom training, and executive coaching services for technology companies based on
cutting-edge research and best practices initiatives - including the proprietary ongoing study, IPED's Solution Provider
Competency and Profitability Benchmark, which he helped to develop. As a consultant, analyst, and instructor, Ryan has
developed, improved, and implemented successful go-to-market strategies for industry-leading vendors and distributors.