Tiffani Bova
Vice President, Research
IT Channel Sales, Programs and Alliances WW
Market Insight: IT Marketing and Channel Strategies

Tiffani Bova is the VP of Research with Gartner, where she works in the IT Marketing and Channel Strategies group covering the topics of IT channel programs, sales, and alliances world-wide. Ms. Bova area of specialization includes the development of comprehensive indirect channel programs, go-to-market sales coverage models, and partner recruitment and enablement. In addition, Ms. Bova conducts significant public speaking and publishing in leading industry periodicals on these topics. She is also the analyst chair for the Gartner IT Channel Vision Event which is one of the premier channel events in EMEA and North America.

Prior to Gartner, Ms. Bova spent 13 years in channel sales and marketing roles with software vendors solution providers, service providers, Telco's, distributors, managed service providers and most recently as the channel chief at Gateway Computers. Ms. Bova has also been recognized by industry leading publications, CRN and VARBusiness, as a leading channel advocate heading up innovative campaigns and driving effective strategy and execution for leading IT providers in 2002, 2003, 2004 and 2005.