SPONSORED BY:

PLATINUM
SILVER

** Agenda subject to change prior to show dates.**

Agenda

9:00 a.m. ET

Exhibit Hall Opens

  • Visit booths in the Exhibit Hall to speak with company representatives.
  • Interact with other attendees in the Virtual Lounge.
  • View On-Demand Presentations in the Presentation Center.

11:00 – 11:45 a.m. ET

Opening Keynote Address
What the heck are we talking about anyway? SaaS vs. cloud vs. ASPs

SaaS, cloud computing (public and private), hosting, ASPs, PaaS, grid computing – What makes sense where? What are real companies actually using, when, and why? What are the keys to successfully deploying and using these diverse technologies? Hear directly from your peers on the benefits — and hazards — of unplugging the application from the box. This session will:

  1. Help attendees understand where SaaS fits into the fast-changing IT infrastructure and cloud picture
  2. Provide an invaluable reality check on what your IT peers with results from a new ZDE survey
  3. Help attendees interpret current realities, where we are in hype cycle, and plan sensible action steps for 2010 and beyond

Moderator: Joe Maglitta, Editorial Director and Market Expert, Ziff Davis Enterprise Market Strategies and Content Services
Speaker: Guy Currier, Executive Director of Research, Ziff Davis Enterprise
Speaker: David Mitchell Smith, VP & Gartner Fellow, Gartner

 

1:00 – 1:45 PM ET

Panel One
Smart SaaS Selection: Why and How, Capex and Opex, Tips from the Front

Software as a Service is a hot button in technology. How should you evaluate service offerings? What are the advantages of subscribing to a service as opposed to buying software? How should you bring compliance, security and software ownership into the equation? This panel will feature CIOs, customers and technology evaluators.

Moderator: Eric Lundquist, Vice President of Strategic Content, Ziff Davis Enterprise
Speaker: Michael E. Dortch, Principal Analyst and Managing Editor, DortchOnIT.com
Speaker: Kevin Baradet, CTO, Cornell School of Business
  Speaker: Jason Brooks, Labs Director, eWeek

 

3:00 – 3:45 PM ET

Panel Two
Pains in the aaS: What to Worry About and What To Do

Alongside all the operational and cost-savings benefits it can afford, SaaS also can create numerous headaches for IT managers. This session shines a light on some of the challenges a SaaS implementation poses, and what you can do to overcome them. Topics of discussion will include:

  • Ensuring tight security
  • Integration with existing back-end systems
  • Choosing between public or private SaaS
  • Customization
  • Service and support

Moderator: Chris Yeich, Editor, Ziff Davis Enterprise
Speaker: Jim Rapoza, Chief Technology Analyst - eWEEK Labs, Ziff Davis Enterprise
Speaker: John Dohm, Vice President of IT, True Religion Brand Jeans
Speaker: Carmen Malangone, Global Solution Designer, Coty Inc.

 

5:00 – 5:45 PM ET

Panel Three
Strategies of the Gods: What’s Next for Google, Amazon, Microsoft, IBM, Oracle and other lesser powers?

Top industry observers discuss the fast-changing XaaS market with an eye to important major movements from industry leaders. Key questions:

  • How is the SaaS landscape evolving?
  • What SaaS application segments can be expected to grow in 2010?
  • Who will the big vendors be in 2010? What are their major directions? Major announcements to look for? Any surprises?
  • Any emerging vendors worth watching?
  • Overall, more action/interest in internal SaaS delivered over private clouds or public?
  • How should business and IT leaders be thinking about their own organization’s SaaS strategy in 2010?
Moderator: Joe Maglitta, Editorial Director and Market Expert, Ziff Davis Enterprise Market Strategies and Content Services Speaker: Robert Mahowald, Director, On-Demand and SaaS Research, IDC Speaker: Liz Herbert, Senior Analyst, Forester Speaker: Amy D. Wohl, President, Wohl Associates

 

6:00 p.m. ET

Event Conclusion

All in-show resources and presentations will be archived on-demand for six months.