Ziff Davis Virtual Tradeshow:
Next Generation Enterprise Applications
July 25, 2007
Doors Open at 9AM Eastern

The face of the enterprise application is changing. Organizations have turned to composite architectures and component technologies in order to create more functional and flexible applications faster than ever before. More and more enterprise businesses are building applications based on Service Oriented Architectures (SOA) and Web services, exposing them to users through Web 2.0 interfaces, and orchestrating them with Business Process Management (BPM) tools. One major research firm says SOA will be used in more than half of all mission-critical applications this year, a number that will rise to more than 80 per cent by 2010. Another major research firm expects BPM suites’ license and services revenue to grow more than 21 percent through 2009 to more than $2.7 billion.

While businesses are finding new ways to use next-generation applications, the tools and technologies available to them are changing rapidly. Smaller software vendors are consolidating while major platform vendors are working to extend their environments. It’s too early to tell which software vendors will emerge as market leaders, but the competition is producing exciting advances and an array of choices for savvy IT managers.

The next generation of successful enterprise applications will build successfully on legacy applications and rely on input from different company departments to assemble applications that benefit, and work with, every facet of the enterprise.

At this live, interactive event, explore these key issues:

· Where composite applications are most likely help your business improve productivity and cut costs

· How to define, measure, and articulate the ROI of a composite application—and make sure that it’s realized

· Will overlapping tools like Web Services Management, Enterprise Service Bus and Enterprise System Management be combined into a general services SOA platform?

· What new tools and technologies are available to help IT organizations monitor and manage existing SOA applications?

· How will BPM help organizations involve business managers more closely in application planning and development—and make both processes more productive?