Lori Weiman

A recognized industry expert in the field of bid management and click quality, Ms. Weiman is a frequent speaker and educator on paid search topics, including click fraud and best practices for developing and managing paid search campaigns. She most recently served as the business unit leader for KeywordMax, a leading pay-per-click bid management service that she launched in 2003 as a division of Direct Response Technologies, Inc. There Ms. Weiman was responsible for operations, including product development, sales, marketing and customer support. In 2006, KeywordMax was acquired by Digital River, Inc. Before KeywordMax, Ms. Weiman co-founded a social networking software company that was acquired in 2002. She also served as the director of business development for Food.com, where she led advertising, partnership and licensing initiatives. Previously Ms. Weiman pioneered the development of digital cable television products as an executive with Time Warner Cable’s Full Service Network project in Orlando, Florida.