Mark Kuhillow

Mark’s experience in traditional media planning from a sales and agency perspective has been formative in his stolid belief in the benefits of effective and professional account management.

Mark has been involved in digital marketing since its infancy and in 2000 he founded the online arm of MediaVest, part of the Starcom Motive network of media agencies. Marks experience in building one of the largest on-line billing points in the UK provided him with the insight to identify the potential development of the affiliate channel and the resultant difficulties in scalability this could present to merchants. Launching R.O.EYE in 2004, to help face these challenges and allow clients to maximise the strategic value and efficiencies which the channel has to offer, Mark is seen as an industry thought leader in the rapid development of affiliate marketing.