Michael Klazema

Michael is currently responsible for DYMO's direct to consumer business, overseeing their website, consumer database marketing activities and ecommerce.

With more than 11 years of experience in developing marketing strategies and applying Internet solutions and tactics for improving and maintaining customer experiences, interactions and relationships, his greatest successes have been in the implementation of 1-2 year term online marketing and CRM strategies that have measurably increased acquisition of end consumers for manufacturers with previous little direct consumer interactions.

In his previous function as Director, Strategic Consulting at Blast Radius in Europe he was involved with various electronic product manufacturers like Nintendo of Europe, Electronic Arts, DYMO, Tom Tom and Nike Philips advising them on ecommerce and online marketing strategies and concepts.