Cam Balzer

Cam Balzer is an online marketing expert with a proven track record of driving results and delivering innovation in the search engine marketing arena. Cam's expertise is based on more than a decade of experience across all online marketing channels. Cam is currently vice president of emerging media for DoubleClick Performics, the performance marketing division of DoubleClick and the leading search engine marketing firm.

At DoubleClick Performics, Cam evaluates and researches the evolution of consumers’ interactions with the online channel and how this affects marketers. He is responsible for creating new insights, approaches and metrics to help marketers identify and capitalize on new opportunities in search and affiliate marketing.

As an industry thought-leader, Cam regularly speaks at online marketing conferences and pens a monthly column for Chief Marketer.