David Wengel

David Wengel is the General Manager of the Interactive Markets Division for TARGUSinfo. He has helped to create TARGUSinfo On-Demand Lead Verification, a solution designed to instantly verify the relationship of an online lead’s name, address and phone number. Since the development of this solution, more than 70 interactive advertising, lead aggregator and enterprise customers have moved from ineffective review methods to On-Demand Lead Verification. Dave provides the overall strategic direction for the team and is currently focused on the next generation of solutions that will improve lead quality in the online lead generation industry. In addition, Dave is currently a member of the Internet Advertising Bureaus’s Lead Quality Workforce and has written articles regarding lead quality for DM Confidential and the Co-Reg Insider.